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12.29.09 Finding Keywords And Referrals Within Google Analytics  By Jon HinesHere's another method of filtering your Google Analytics to show the actual search phrase and referrer domain. (ie. restaurant consultants Chicago – www.xyz.com/comment) This hack is from Search Laboratory, an SEM company. This post outlines the method used to set up Google analytics so that you can analyze the search phrase and domain that traffic has come through while your account is linked to Google Adwords using auto tagging. Currently using auto-tagging hides the actual search phrase and referrer domain behind the SE keyword and the source 'Google'. This involves setting up a separate profile that filters the same data to display it slightly differently. Strongly recommend leaving the main profile untouched as applying filters may permanently adjust the information in the profile and you will not be able to get this back. Its a good idea to have the main profile as an unfiltered 'control' profile. Steps Overview
• Set up a profile to track the search phrase in the user defined field
• Set up a profile to track the referrer domain in the user defined field and referrer URL in the content field. • Remove all manual tagging from Google campaigns (GKW, utm_xxx) • Ensure analytics and adwords accounts are linked • Ensure analytics imports cost data • Turn on auto tagging • Audit and verify it is working correctly 1. Set up a profile to track the search phrase in the user defined field Within Google analytics there is a manually set 'User Defined' field that you can segment and view sets of traffic on. This allows you to view a parameter that you set in the same manner as you can view the top keyword or campaign reports. To do this in separate profile follows the following steps. Add a website profile using the same domain.  Continue reading this article. About the Author: Jon Hines is an SEO/SEM consultant that helps businesses become findable on the internet thru organic search, paid search, and social media since 04. Check out his site at Seattle SEO Services. |
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