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01.15.10 Checking Your Newsletters In Multiple Platforms By Denise O'Berry If you send out a regular online newsletter and aren't subscribed to your mailing list, you are making a huge mistake. Today I received a weekly newsletter from a well known website. I love their content and really enjoy getting their online newsletter. But here's what I saw when I opened my gmail. Yep. I got three screens full of that jibberish. My first inclination was to hit reply and tell them something was wrong with their newsletter. And guess what their reply email was? You guessed it. It said no-reply@theirdomain.com. I sent it anyway. Made me feel better. So here's a lesson for you. 1. Always test your newsletter before you send it to your clients and prospects. There's no guarantee that your newsletter will look exactly the same to them, but you've got a good shot. 2. Have your "reply to" address be a real live address. You'll learn wonderful things from your subscribers if they can reply to you. In my fourteen years online, I've tried a few newsletter services (that's an understatement and a story for another day!). A few years ago, I finally found one that seems to be a keeper because it's not just an online newsletter service. It's an engagement magnet. It's called aweber and it helps me keep in touch with a lot of people. It's versatile and has tons of options to meet the needs of pretty much any small business. If you're looking for just the right service to help you keep in touch, aweber may just be the ticket for you. (And they have super simple testing options too so you'll never be embarrassed like my friends above!) Do you have more lessons for sending online newsletters? Leave your thoughts below. Comments About the Author: Denise O'Berry is a small business expert who provides tools, tips and advice to help small business owners be successful. O'Berry is the author of "Small Business Cash Flow: Strategies for Making Your Business a Financial Success." Her blog can be found at Just for Small Business.

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