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02.26.10 Getting Answers To All Your SEO Questions  By David LeonhardtI don't usually participate in memes, but this SEO FAQ meme interests me... and I hope it will interest you. By way of introduction this SEO FAQ: 30+ SEO questions you always wanted an answer to was started by Berlin-based SEO specialist, Tad Chef. He has challenged at least 10 other SEO specialists to create FAQs that will outrank "fake" SEO FAQs for the search term SEO FAQ. So without further ado, here are the 31 questions he proposed, with my answers inserted: • What does SEO stand for? Usually it stands for Search Engine Optimization, but it is often used also for Search Engine Optimizer. This can get somewhat confusing - an SEO who practices SEO - so I prefer to call SEOs "SEO specialists". (Not "SEO experts", but that's another rant for another day.) • What is SEO? I define SEO as the combination of steps that lead to improved (higher) rankings in the search engines' organic (non-paid) listings. • Is SEO spam, bullshit, dead etc.? No, but if you expect it to be science, you will likely think it is all of the above. SEO is much more sport than science - multiple players competing for specific, limited rankings for each keyword. Think about all the goes into a sports champion - drive, training, strength, agility, equipment, discipline, player size, nutrition, coaching, funding, concentration, massage therapy... Neither the team that wins the Stanley Cup nor the athlete who brings home the gold medal for diving is tops for all these factors. The champion is the one that assembles the best combination. No matter how well you and your competitors do SEO, there will always be ten websites in the top ten. No matter how poorly you and your competitors do SEO, there will always be ten websites in the top ten. Somebody will always be tops - in tennis, in boxing, in bowling and in SEO; you just have to be better than each of your opponents.
SEO is a sport. Just like bowling, only less dangerous. • Why aren't we #1 or on page 1 at Google? Because somebody else is. Read the answer to Question #3 above. • Why am I on #1 all the time but when my wife searches for me she doesn't find me? Often people searching from different computers are sending different geographic data to the search engines (such as a different location for a person's home and workplace ISP). Or there are elements of personal search enabled. Or your wife lives in a different time zone. • When will we see results? You start a new softball team with all rookies, no equipment, no training, no funding, no discipline, no muscles and no massage therapist. Then you hire an experienced coach (an SEO specialist). How long does it take to win the championship? I have found many clients want to know exactly when they will achieve a certain position, and then they will own it. Just as the team that stops playing baseball will fall in the standings, so too the website that stops doing SEO will fall in the rankings. • Can we rank for iPhones? Yes. You can rank at least 2,112,888 for iphones at most search engines with very little effort. If you want to rank #1 for iphones, you will need: Continue reading this article. About the Author: David Leonhardt is a Canada-based SEO and viral marketing consultant. He operates in English, French and Spanish, providing custom SEO programs for clients aiming to be top players in their niches. http://www.seo-writer.com/blog/ |
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