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04.09.10 Remember To Start Small When Optimizing Your Websites  By Stoney De GeyterrI generally implement my optimization campaigns in two phases. The first phase is a quick run through to get as many of the site pages "search engine friendly" as possible. The second is a much more thorough process that provides a complete optimization for each page. Quick process can often be done in a matter of hours for the entire site, while the best process can take days, months, or even years to get through it. Do SEO Fast  You can't start the SEO process until you know what keywords you are going to target. Fortunately, you don't have to complete the entire keyword research process to get through this fast stage. Once you know what your core terms are, and what page should be optimized for each core term, you're ready to get started. There are four things you want to work your core term into:
• Title Tag
• Meta Description Tag • H1 Tag • First paragraph of text The goal isn't to optimize each of these perfectly; they will be revisited in more detail later. But you do want to make sure that you are working in your core term into these areas while also keeping the readability intact. The process for each page should take no more than 10-15 minutes, but can often be done in five. The goal here is to get as many pages optimized for their core terms as quickly as possible. The search engines will begin to pick up these keywords and you'll see some slight improvement in the rankings. Once you start the more detailed optimization process those efforts will help improve the overall performance of the site. Having the pages optimized–even on this most basic level–should help get you more exposure and better rankings overall. Continue reading this article. About the Author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog. |
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