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Developing An SEO Strategy For Franchise Groups By Jacob Stoops While working at People To My Site, I've had the opportunity to work with many companies in the franchise business. Let me tell you, working with a platform of franchisees is a whole different animal than normal SEO. SEO campaigns for large groups of franchisees requires a totally different mindset, as it would be far too time-consuming and simply won't allow you to give each individual site the amount of attention of a normal campaign – unless you have massive amounts of time and resources. If you're working alone or as part of a small group, and you try to run SEO for a franchise group just like any other site you're destined to fail. I liken it to butter spread too thin on a piece of bread. What you have to figure out is how to spread enough butter across each piece of bread to get by efficiently, while still doing a good job. Continue Reading

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