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Optimizing Your Local Site Keyword Selection By Jeff Howard Here we will touch on how to use a number of metrics in order to finalize local keyword selection for your website. During the last few posts I have reviewed how to generate keyword ideas, and sort them by traffic volume using Google's Keyword Research Tool. If you have been following the post series we want narrow our list down to a handful of phrases and then pin-point the best keyword phrase to target. Remember, the goal is to choose a phrase for optimization of your homepage and the entire website, at the same time setting aside a few additional keywords that will drive relevant traffic as they support your businesses' alternative locations, or specific products and services. To gauge the best keyword for homepage optimization we will take a closer look at the level of competition surrounding each word in your short list. The intent is to measure the ratio of traffic potential to competition. Think of this like trying to avoid a traffic jam. Ultimately, you want to find the quickest possible path to your destination (lots of visitors to your website) while avoiding time consuming battles over top positions (spending time performing extra work for a top position). Continue Reading

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